MLB’s top prospects
For 35 years Area Code continues to be the most prestigious amateur baseball event in the country,
with MLBs top prospects competing in a five-day showcase while being evaluated at the highest of levels.
What is Area Code?
The Area Code ecosystem, comprised the AC ID Series, AC Development Series, AC Tryouts and the AC Games, focuses on development, identification, exposure, competition and evaluation of amateur baseball players.
Brand Partner Activations
Through world-class experiences and original content, Area Code provides partners with a platform to engage the game’s future stars along with the millions watching worldwide.
New Balance activated Area Code Baseball to gain traction in the sport via our influential audience of future MLB stars
- Brand integration into event logo
- Product seeding, sampling and focus groups
- NB athlete appearances
- Custom brand activations at national events
- Content produced by in-house creative agency, distributed by event channels and athlete influencers
CNB utilized Area Code alumni Shawn Green to host a financial literacy seminar for parents and athletes at the Area Code Games
- CNB hosted hospitality event post-event
- On-site brand presence throughout the week
- Custom social post highlighting CNB themed content
- Branded educational content distributed to athletes + parents in pre and post event email communications
- Follow up opportunities included to further the relationship
Integrated the Marucci brand into event experiences with a focus on the Marucci Titled Home Run Derby
- Title sponsor of the Home Run Derby
- Content produced around HRD and distributed by event channels and athlete influencers
- Product seeding, sampling and focus groups
- Brand integration into all event communications